Abstract

Facebook, Instagram, Twitter & Co. Social media have become an essential part of everyday life for many people in recent years, and as such, it is impossible to imagine a life without them. It seems self-evident to operate as an active prosumer in the net via various end devices. We create personal profiles in various social networks, exchange ideas, and connect with others. We take part in virtual events, and above all: we actively shape the web. The photo and video platform Instagram is one of the most popular social networking sites. Since 2010, the online service has offered its users the opportunity for personal development and space for creativity. Therefore, the personal profiles serve not only participatory reasons but also facilitate acts of self-representation. In addition to apparently visible aspects, questions about self-perception arise: How do users experience and evaluate their activities in virtual space? How do they perceive their actions between the offline and online world, and how intertwined are these spheres? Through an ethnographical approach, this work represents the attempt to look beyond the self-evident aspects of the digital self. For this purpose, two Instagram users were accompanied for more than a year.

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