Observer states and traits and the imitative process: A test of a new formulation

Abstract

In three studies the formulation was tested that characteristics of the observer have an effect on imitation only in situations which provide little information concerning appropriate or expected behaviors. In Experiment I, female college students of high, medium, and low need for social approval underwent either a high or low arousal manipulation. Subjects observed a videotaped model who engaged in a size judgment task. For half the subjects the model received verbal reward (high information); for the other half the model received no feedback (low information). Subsequently, the model and subject responded alternately in the task during which no feedback was given. Neither need for social approval nor manipulated arousal was found to be systematically related to imitation in either information condition. However, the hypothesized relationships were found when subjects' arousal or anxiety levels were determined by self ratings. These results were replicated in a second, similar experiment. In a third experiment, which involved an improved arousal manipulation, the hypothesized relationships were confirmed.