OBSERVED CONSUMER ORIENTED MARKETING STRATEGIES OF ORGANIC PRODUCTS VARIABILITY AND CHANGES OVER TAMILNADU

Abstract

Eco farms vision is to nurture just and ecologically sustainable farms and food systems through education and advocacy. This research on eco farm covers the marketing strategies for organic producers. Farmers marketing for operations that sells through farmers markets or other direct to consumer. Today farmers supply fruits and vegetables to the farmers market, supermarkets local grocery stores and restaurants. It is responsible business that cares about environment their product and consumer. They are present online that analyzed competitor using aerator criteria, reliability assurance, tangible empathy and responsiveness. Make the online store more trustworthy and there is a wide range of organic products. Eco farm will send it out by email as well as posted on their web page. In these role farmers applies their expertise to help navigate complex organic compliance decisions and works to ensure organic farmers. Organic producer has experienced hardship in marketing during the pandemic period, point out them in this paper to market in sustainable food