Observation scale of space value for measuring successful shopping malls, a case study in Indonesia

Abstract

ABSTRACT Establishing the value of retail space is the key to the success of shopping malls. The research in this field attracts attention, where the rented spaces have the same value to create the highest profit for tenants and shopping mall owners while providing convenience for visitors. The aim of this research is to verify the factors that form space value using scoring techniques on shopping malls in Indonesia. This research method uses triangulation with sequential and simultaneous approaches. Qualitative uses observational case studies followed by quantitative through assessment scales confirmed by expert practitioners shopping mall development. Jakarta and Surabaya were chosen as research areas with the highest population levels and the most shopping malls in Indonesia. The results show that three factors form space value: spatial layout, accessibility of space, and visitor visibility. Shopping malls in Indonesia are more dominated by one of the space value factors, while other factors are not so highlighted. These findings produce a scoring technique that can be used as an evaluation tool for implementing space value in shopping malls and pave the way for researchers interested in the retail property sector regarding strategic retail space planning, especially shopping mall development in developing countries.