Abstract
The intention of this study was to determine, by the use of the Semantic Differential, male and female attitudes toward obscene language and the frequency of usage in both groups. In order to accurately assess if the feminist movement has any bearing on these attitudes, a third group of subjects was involved, females who are active members of feminist organizations. The male and female profiles of attitudes toward all three obscene words used in this study (“shit,” “fuck,” and “bastard”) support previous research in that, overall, women were found to react more strongly to obscene language than men.
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