Abstract
Design typicality shapes consumers' aesthetic product preferences. Hence, methods for assessing a product design's typicality are vital to enable predictions of a design's market potential. In this research, we introduce four objective measures of design typicality (two based on Euclidian distances between feature points and two based on pixel-wise image correlations) and demonstrate their capability of capturing a subjective typicality experience. Furthermore, we validate the measures in the context of automobile designs with consumer ratings of aesthetic liking and experienced processing fluency by analysing 77 car models from four segments. Our findings identify the most promising approach to quantify design typicality and endorse the use of this measure in future scientific research and in managing product design in business practice.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
