Abstract
Across two studies, we investigated the hypothesis that exposure to objectifying television in which women are shown as sexual objects increases the likelihood of harassing conduct. In both studies ( Ns = 141; 120), male participants were exposed to one of the three TV clips in which women were portrayed (a) as sexual objects (objectifying TV), (b) in professional roles, or (c) excluded (a nature documentary). Study 1 showed that men exposed to objectifying TV reported greater proclivity to engage in sexual coercion and manifested more gender-harassing behavior than participants in the other conditions. Study 2 further demonstrated that exposure to objectifying TV increased participants’ conformity to masculine gender role norms, which, in turn, mediated the relation between experimental condition and gender harassment. Together, the two studies suggest that media content plays a central role in activating harassment-related social norms, which in turn encourage or inhibit harassing conduct.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.