Object Positioning and Action Positioning in the Media Text: General and Different

Abstract

In the situation of transformational processes inherent in modern journalism, a number of new functions of the journalistic text are actualized. One of these functions is the positioning function. It consists in forming the position of the mass audience in relation to certain objects of reality, forming an idea about these objects. Obviously, nomination is of paramount importance in this positioning. It is she who allows one and the same fact to be interpreted in the way necessary for the nominator. This work is based on the assumption that there are fundamental differences in the nominative ways of positioning an object and action in a media text, and is aimed at identifying these differences. The study carried out on the basis of five news stories and on the material of 71 nominations confirmed the hypothesis that there are significant differences between the nomination of an object and the nomination of an action in the media test. In particular, the results of the study showed that, in contrast to the nomination of an object, the nomination of an action forms an idea not only of the action itself, but also of its producer. The described research and its results can be used to improve the practice of positioning an object (phenomenon) or action in a media text. The prospect of the same research is seen in the study of the specifics of the positioning of the attribute of an object (quality, properties, etc.) in the text of the mass media.