Abstract
The objective of this qualitative research was to examine the interface of traditional Chinese and American values related to perceptions of obesity among Chinese Americans. Semi-structured interviews were conducted with forty Chinese American adults (twenty-four females; sixteen males) in the New York City metropolitan area. The interview protocol was derived from tenets of major social psychological theories. Common themes were identified, coded, and compared using NVivo computer software. The participants described pressures to overeat due to traditional Chinese influences, along with the plethora of mainstream American fast food characterized by large portion sizes. Social norms related to desirable body weight and gender effects were evident. Nutrition professionals need to be culturally competent, and understand the traditional values and beliefs of Chinese Americans regarding obesity prevention. Public policy and support for healthier social environments are mandated to encourage individuals to select foods with a nutritional value conducive to weight management.
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