Abstract
Fashion and health-related industries communicate and endorse a thin body ideal contributing to obesity bias and affecting services to clients. Obesity bias was examined among 200 undergraduate students in these majors and other majors, to justify developing bias intervention programmes to create tolerant and inclusive professionals in fields that regularly interact with the public and with relative strangers. An online survey assessed obesity bias, appearance orientation and evaluation, weight satisfaction and shape satisfaction, to see which variables led to bias.Fashion and retail studies majors reported the lowest obesity bias when compared to health-related and other majors had the most positive attitudes towards obese persons and reported higher appearance orientation. A partial correlation overall revealed that as a student's appearance orientation increases, their positive attitudes towards obese people decreased and their obesity bias increased. We believe that cognitive intervention programmes are warranted to reduce bias in these pre-professionals.
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