Abstract

Based on the OBE concept, this paper proposes the implementation of the “Bringing Enterprises into Education” measures to enhance the training of business English professionals. It addresses issues in traditional talent development models and improves the efficiency of talent cultivation. Drawing upon educational practice, this study conducts an in-depth examination of the challenges in recent years in the business English professional talent development model and offers innovative educational approaches. It advocates using the OBE concept as guidance to create a “Bringing Enterprises into Education” model for business English talent development. By establishing a new educational model, it resolves issues present in traditional talent development models, such as a limited range of teaching methods and outdated teaching philosophies, thereby enhancing the efficiency of talent cultivation. This model contributes to the growth and development of contemporary business English students and opens up broader employment prospects for them.

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