Abstract

ABSTRACT Over one-million immigrants of Mayan descent live in the United States, but unlike other ethnic groups, Mayan diasporas struggle to create visibility, political and social capital, and acceptance through media. This case study used a qualitative methodology to analyze how Radio B’alam, the first Mam-language radio program in the U.S., emerged during a global pandemic to fill a community’s need for critical information. The study is grounded in the theoretical framework of geo-ethnic media and explores the roles of citizen journalists in decreasing information gaps and overcoming language barriers, while reaffirming the importance of radio in times of crisis.

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