Abstract
This paper examines the effects of two O2O business models, (1) the uniform pricing and (2) the online-to-store channel, on traffic congestion control. We show that uniform pricing always reduces the online demand size and increases the retail price if the online logistics cost is low. Therefore, it can be a win-win-win solution for channel coordination, traffic congestion reduction and supply chain sustainability improvement. We also show that, an online-to-store channel might result in a high retail price and low online demand size, which benefits the retailer when the logistics cost is high.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Transportation Research Part E: Logistics and Transportation Review
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
