Abstract

This article has as corpus the first Protestant newspaper published in Brazil - Imprensa Evangelica - published fortnightly, from 1864 to 1892, in Rio de Janeiro by missionaries of the Presbyterian Church USA along with the first Brazilian followers of the movement. The goal is to detect, from the analysis of selected texts, the formation strategies of Protestant readers in national context. To do so, it investigates literary genres present in the newspaper, its contents and interdiscourses connected to both the North American Protestantism as the Brazilian Catholicism. The relevance of the study is due to the fact the newspaper be the first Protestant publication produced in Brazil to circulate throughout the national territory. The theoretical framework used is the History of Book and Reading, Comparative Literature and History of Brazilian Protestantism.

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