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Abstract
In this article, we present the analysis of the construction of speech projects marked by discursive intentions in textual productions of the digital meme genre, elaborated by students of Integrated Technical High School. The study is based on discussions about digital literacy, on Bakhtinian discussions about gender discourse and on conceptual contributions about meme. The research was configured as qualitative interpretativist, having been the data generated from a textual production workshop held with 12 IFAP students. Based on the results, it is possible to observe that the construction of the participants' speech projects is configured as productions that are established from a situated context and are loaded with evaluative appreciations in their thematic contents. The analysis also shows that the textual productions of the meme genre texts mirror meanings that go beyond both the production situation (time of the workshop) and the idea that this genre would only serve to arouse mood.
Highlights
In this article, we present the analysis of the construction of speech projects marked by discursive intentions in textual productions of the digital meme genre, elaborated by students of Integrated Technical High School
The analysis shows that the textual productions of the meme genre texts mirror meanings that go beyond both the production situation and the idea that this genre would only serve to arouse mood
A escolha por um site que não apresentasse muita complexidade para o seu manuseio e que pudesse auxiliar os participantes na produção dos memes foi direcionada a partir da ideia de multiletramentos digitais (SELBER, 2004), uma vez que o foco tanto da oficina quanto das produções não centrava-se em potencializar apenas as práticas de letramentos digitais implicadas no processo de construção desses textos, mas também proporcionar aos participantes a compreensão sobre como essas práticas estão relacionadas com aspectos mais amplos que dão sentidos aos memes, pois esse texto, enquanto produto semiótico, que serve a um agir linguageiro (BRONCKART, 2008), origina-se a partir de contextos sócio-históricos e ideológicos situados
Summary
We present the analysis of the construction of speech projects marked by discursive intentions in textual productions of the digital meme genre, elaborated by students of Integrated Technical High School.
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