Abstract
Each year the churches neopentecostais occupy more space in national television programming. The IURD (Universal Church of the Kingdom of God), which began in 1977, has school and is regarded as a religious institution-model for churches that current religious regarding the operation of the television space for membership of believers. In this text, the author analyzes a television programme this church, showing the high degree of professionalism in the construction of speech and resource use of audiovisualtelevision.
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