Abstract
ObjectiveThe objective of this research was to assess the price difference between nutrient rich and less nutrient rich paired food items in grocery stores.MethodsAll grocery stores in Greenville, NC (N=13) were assessed using a modified Nutrition Environment Measures Survey (NEMS).Outcomes MeasuredAll foods (n=126) with a nutrient rich and a less nutrient rich version were assessed for price difference.ResultsOf 63 food item pairs assessed, less nutrient rich food items never cost more than the more nutrient rich counterpart. The majority (52.4%) of the food item pairs were found to have no difference in price.ConclusionsIn grocery stores, many nutrient rich options can be purchased without increasing food expenditures.Grant Funding Source: None
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