Abstract
Today, in the globalized world, new media technologies including social media platforms have dramatically changed the nature of human communications. Old and new media platforms have to some extend converged and allowed the circulation of content to reach global audiences. Media content in various forms has been transmitted to the Muslim society through oral communication, written materials as well as printing, broadcast and new media technologies. Ideally, Muslim culture is derived from the culture of knowledge and communication. As understood from the notion of ‘ilm (knowledge) and iqra’ (read), the history of communication in Islam has been firmly based on the transmission of Islam as a comprehensive way of life. This article offers a systematic way of understanding the nurturing process of Islamic media content in the digital environment by examining and conceptualizing the related issues of the media ecosystem in Muslims society. Therefore, crafting the variety of Islamic media content to suit the different medium is in a need to be re-examined. This paper will evaluate issues related to overview of Islamic entertainment, examine the need for new ijtihad (legal reasoning), and nurturing Islamic popular culture through the establishment of a competitive and dynamic Islamic production house. It is argued that globalization has “imposed” some sorts of new challenges to the Muslim world with regards to the media philosophy and technology.
Highlights
Hadith of the Day (HOTD) is a multi-faceted infotainment service that offers small doses of educational knowledge which seeks to inspire better understanding of Islam especially among Muslims worldwide
Business model of HOTD was revealed in a mini case study carried out by Deloitte and Noortel (2015) in order to identify how Islamic media organizations have been competing in the global media and entertainment industry where, at the time of the study, the market value was estimated at US 1.9 trillion and expected to reach US 2.1 trillion by 2016
Though the Islamic media content is believed to become a reference for Muslim identity and could play a unifying role for representing Muslim culture worldwide, there is still a trivial effort by Muslims themselves to explore the potentials of becoming major players in the emerging digital market of Islamic media products
Summary
Hadith of the Day (HOTD) is a multi-faceted infotainment service that offers small doses of educational knowledge which seeks to inspire better understanding of Islam especially among Muslims worldwide. Business model of HOTD was revealed in a mini case study carried out by Deloitte and Noortel (2015) in order to identify how Islamic media organizations have been competing in the global media and entertainment industry where, at the time of the study, the market value was estimated at US 1.9 trillion and expected to reach US 2.1 trillion by 2016. The study by Deloitte and Noortel highlighted that minority Muslims who live in the West especially the United States and Europe have participated more actively in producing Islamic media content compared to technology ready regions such as Gulf Cooperation Council (GCC) and those with rising technology infrastructures such as Malaysia, Indonesia and Turkey. This article will discuss the overview of Islamic media content, the controversial issue of entertainment in Muslim communities, and the needs of nurturing Islamic popular culture in digital environment
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