Abstract
AimTo explore associations between nurses' sense of professional self‐actualization, nursing work environment and their involvement in promotion and marketing of the nursing profession.DesignA descriptive cross‐sectional study.Methods144 nurses from various clinical fields completed a promotion and marketing activity questionnaire, selected items from the Brief Index of Self‐Actualization and a part of the Revised Nursing Work Index.ResultsNurses' perception of their work environment and holding a master's degree in nursing were associated with their involvement in promotion activities [R 2 = 0.27, F(4, 113) = 10.4, p < .001]. Nurses' perception of their work environment was associated with their sense of professional self‐actualization [R 2 = 0.21, F(2, 121) = 16.5, p < .001]. Nurses' sense of professional self‐actualization did not contribute to the explanation of variance in their involvement in promotion of the nursing profession.
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