Abstract
Last year the Government ran a nursing recruitment campaign called ‘Nursing — have you got what it takes?’ It was aimed at changing public perceptions about nursing and encouraging more entrants into the profession. This year the focus of the campaign has intensified and there have been renewed efforts to attract school leavers. However, an official Department for Education and Employment (DFEE) document, aimed at school children, falls far short of adequately describing what nursing is about. Job File — Which Way Now? (DFEE, 1998) gives a brief snapshot of various jobs.
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