Abstract
Digital marketing that utilizes social media has become an effective strategy for increasing brand awareness and reaching a wider audience. In this research, we explore tips and tricks for utilizing social media in digital marketing with a focus on increasing brand awareness. A quantitative descriptive method was used using secondary data from the We Are Social report on social media and internet use in Indonesia in January 2023. These data provide insight into the behavior of social media and internet users, as well as reveal the potential and challenges in utilizing social media as a tool for effective marketing.
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