Abstract
The rapid spread and popularity of social media platforms have opened new opportunities for language learning. Instagram, in particular, offers language learners a unique learning experience with its visual and interactive structure. This article focuses on examining the Turkish vocabulary teaching applications offered on Instagram in detail and evaluating the contributions of this platform to the language learning process. Research results revealed that Instagram increases learning motivation and supports word memory thanks to its interactive and visual structure in language learning. In this study, the data obtained using document review and descriptive analysis methods were analyzed. Descriptive analysis is the process of describing, explaining, interpreting and giving meaning to the data obtained within the scope of the research in line with the determined themes. The population of the research consists of individuals who learn Turkish via Instagram in Kazakhstan, and the sample consists of 200 randomly selected people from these individuals. The sample consists of users who actively follow and interact with Turkish learning content on Instagram. The findings of the research provide important information about how social media can be used strategically in language learning. In order for Instagram to be used as an effective tool in language learning, content producers need to make strategic planning and optimize content for the target audience. The results of the research revealed that Instagram increases learning motivation and supports word memory thanks to its interactive and visual structure in language learning. It offers important contributions to language learning and social media integration and forms a basis for future research. Keywords: Social Media, Language Learning, Instagram, Turkish Education, Interactive Learning, Kazakhstan, Digital Education Tools
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