NP2 Fruving the World: A Social Marketing and Environmental Change Intervention

Abstract

Objective To describe the current outcomes of the Get Fruved project. Description Get Fruved is a social marketing and environmental change intervention seeking to prevent unwanted weight gain among high school and college students. The intervention, a non-diet approach focusing on increasing healthy diet choices, physical activity, and stress management, was Initially developed and tested on college campuses. In year 05, college students worked with high school students to implement the intervention in high schools. Evaluation Because prevention of unwanted weight gain was the primary outcome, propensity score matching and counterfactual modeling was used to evaluate weight change between individuals at intervention and control schools. Evaluations from the year 04 randomized control trial (RCT) on college campuses indicated a positive intervention effect after adjusting for age, gender, race and ethnicity, baseline Body Mass Index (BMI), baseline stress score, and dropout propensity. Specifically, the weight of the intervention group, on average, increased 0.77 lbs less than the control group (P Conclusion and Implications During this project, 19 instruments have been developed/validated, 123 presentations conducted, 17 manuscripts published, and health promotion toolkits created for college and high school settings. Data from the RCT in colleges indicate that Fruved may be effective in producing small reductions in unwanted weight gain in college settings. Data from high schools are currently being analyzed. Funding 2014-67001-21851.