Nowy wymiar publicystyki politycznej? Memy jako forma krytyki Hanny Gronkiewicz-Waltz

Abstract

The starting point for the authors of the article is the recognition of the memes – the Internet jokes – as a brand of visual journalism. Memes, like a comment, feuilleton or journalistic article, are up-to-date and biased, often acting as blunt commentary on the decisions and behavior of politicians. In the first, theoretical part of the article the authors attempt to define the meme, and present its evolution in the wider, genological-historical context. They look for its affinities with the satirical drawing, photomontage and caricature, devoting some consideration to the Internet’ influence on the development of the classical media genres and on the creation of entirely new forms of expression. In the second part the results of the empirical, semiological research on the Internet memes concerning the politician Hanna Gronkiewicz-Waltz are presented.