Abstract
This chapter examines the relationship between the temporalities of periodicals and of fashion as they shape fashion magazines of the early interwar period. While periodicals are often associated with the standarisation of time, Sheehan argues that representations of fashion in the initial issues of Eve and British Vogue draw out, complicate, and exemplify the multiple temporalities that periodicals imagined, managed, and enacted. Analyzing texts and images from these leading magazines and drawing upon theories of fashion and periodicals, Sheehan shows how Eve and Vogue teach readers to read time as it inheres in texts and garments. In doing so, these fashion magazines establish themselves as key tools for navigating the shifting terrain of gender, sexuality, politics, and nation in the interwar period.
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