Now and again: the food and beverage industry demonstrates its commitment to a healthy America

Abstract

There exists a complex relationship between food and health in our society that is intrinsically linked to our obesity epidemic. The food and beverage industry recognizes that it can influence and modify the eating behavior of Americans. The American Council for Fitness and Nutrition was formed in January 2003 as a partnership of food and beverage companies, trade associations, and nutrition advocates that work together to create long-lasting remedies for the obesity epidemic. The American Council for Fitness and Nutrition recognizes that the current American lifestyle contributes to an energy imbalance and, therefore, supports approaches that aim to correct that imbalance. The American Council for Fitness and Nutrition also supports the underrepresented populations that are disproportionately affected by obesity, specifically, the African American and Hispanic American communities. Cooperation between industry, government, and academia will be key in establishing long-term strategies to help consumers make healthy lifestyle choices.