Novgorod Culture As A Precedential Text For Novgorod Journalism

Abstract

The article presents ideas about media education issues, which have received serious theoretical understanding, revealing their diversity, as evidenced by the variety of scientific research in this area. Today it is a process related to the mediatization of all spheres of public life, and, above all, the educational sphere: from pre-school to adult education. Modern information technologies that determine the rules of the game in all spheres of life, including education, as well as the media centrism of the society make it necessary to form its digital culture. The main role is given to the pedagogical community; however, one cannot exclude the traditional family influence, which lays the foundations for children’s communicative behavior. Media education is particularly relevant in training Journalism majors, manifesting itself, inter alia, in professional competencies related to the creation of media content. It is shown that educational technologies used in the discipline "Culture of Veliky Novgorod: History and Modernity" contribute to a deeper development of this competency, as well as the inclusion of students’ texts in the cultural discourse of Novgorod journalism. At the same time, Novgorod culture appears to be a precedential text of regional journalism, while digital technologies help expand the boundaries of its presence in the media space. The highest degree of precedence is predominantly in the texts of historical and cultural subjects, given the significant history of Veliky Novgorod. However, texts of modern culture make up a significant part of the Novgorod media field content.