Abstract
This article focuses on one of the most ground-breaking technological attempts in creating novel immersive media environments for heightened televisual user experiences: 3DTV, a Network of Excellence funded by the European Commission 6th Framework Information Society Technologies Programme. Based on the theoretical framework outlined by the works of Jonathan Crary and Brian Winston, and on empirical data obtained from author’s fieldwork and laboratory visit notes, as well as discussions with practitioners, the article explores the history of stereoscopic vision and technological progress related with it, and looks for possible reasons of 3DTV’s dramatic commercial failure.
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