Novel deep learning approach for forecasting daily hotel demand with agglomeration effect

Abstract

Increasing competition and adoption of revenue management practices in the hotel industry fuel the need for accurate forecasting to maximize profits and optimize operations. Considering the limitations of relevant research, this study focuses on the daily hotel demand with consideration of agglomeration effect, and proposes a novel deep learning-based model, namely, Deep Learning Model with Spatial and Temporal correlations. This model contributes to relevant research by introducing the agglomeration effect and integrating the attention mechanism and Bayesian optimization algorithm. Historical daily demand data of 210 hotels in Xiamen, China are used to verify the model performance. Results show that the proposed model is significantly better than the benchmarks. This study can help hotel managers improve revenue management through better matching potential demand to available capacity.