Abstract
Real estate is a capital intensive industry, and the project financing is the most important to it. In China, the bank loan is the only financing channel, which endangers the national economy. The paper introduced trust loan as a new financing channel to the industry. The paper studied the financing of the Ploy International Plaza project to illustrate how trust loan can be an effective way to finance real estate project. It can be concluded that trust loan is not only an innovation of project financing for real estate industry in China, but also simplifying the process of financing and better combining the interest of the parties involved in real estate industry.
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