Notice of Retraction: An empirical study of generalized service product design and production from the perspective of interface management

Abstract

Carefully designing service products is the foundation to improve the functional quality and the technical quality of service. Through the analysis of the generalized service product model, the paper finds the underlying dynamic process of service production, analyzing and constructing service production and marketing model based on the service production model of generalized service products from the perspective of interface management, and empirically explaining the service production and marketing model by using the investigation data of consumer cognitive and consumer behavior.