Abstract
A survey of Seattle residents during 1978-79 found that the front-end cost is the major impediment to household energy conservation investments. The survey found that respondents with incomes over $20,000 who had weatherized were more influenced by the payback period, while those with less income were concerned about their current finances. There was a reluctance to borrow, and those who were willing to take out a loan were even more concerned with keeping the principal than the interest rate as low as possible. Policy implications from the survey suggest that utilities must be careful how they design a financial assistance plan if they want to appeal to the majority of people.
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