Abstract
Matters of interest, salience and chunking in stories all lead to basic questions in anthropology and psychology and in the new field of cognitive science. The way in which stories evolve is a special case of the general evolution of cultural patterns. In anthropology evolutionary theories have suffered because few investigators moved down to the level of microanalysis where the actual mechanisms of cultural transmission operate. Psychology, on the other hand, has suffered by emphasizing a top-down approach where higher level categories were made up on an ad hoc basis before being subjected to experimental verification. It is the interaction between patterns and schema that must be focused on. One cannot analyze the evolution of stories without looking closely at the broader cultural base in which they are embedded. It requires an analysis of the behavioral logic that underlies these stories and the way in which elements of the stories are made more salient and valuable to the individuals that are involved in them as well as a study of the particular elements and structures of the stories themselves.
Highlights
Hllattersof interest,salienceand cbunkingin storiesall leadto basicquestionsin anthropologyand psychologyand in the newfieldof cognitivescience.The wayin whichstoriesevolveis a special case of the generalevoiutionof cuhural patterns.In anthropologyevolutionarytheorieshave sufferedbecausefew investigatorsmoveddown to the levelof microanalysiswherethe actual mechanismsof cultural transmissionoperate
Storyanalysisis movingawayfroman arbitraryinterpretivemodetczr;:c’~7. empiricalone involvingtests and analyses.Theseare Leadingto cumulative findingsin semanticsand pragmaticsIthatinvolverhetoricalphenomenaat a Ihigherlevelof analysisthan the clauseor sentence.The resuitsare.likely !o :informtheorybuildingin core areas of psychologya, nthropology,and other socialsciences.Many of the criticalissuesin taese de\elopmentshave been identifiedand discussedby Beaugrandein thisissue.HereI wishto contribute an 8,nthropologistc’osmmentsaboutthem,aboutthoseissuesthat are of specialrelevanceto culturetheory
SchxAof Social!kiences, Universityof California, Itine, CA92717,USA, 03?5-2166/82/oooO~-~/$02.750 1982North-Holland
Summary
Hllattersof interest,salienceand cbunkingin storiesall leadto basicquestionsin anthropologyand psychologyand in the newfieldof cognitivescience.The wayin whichstoriesevolveis a special case of the generalevoiutionof cuhural patterns.In anthropologyevolutionarytheorieshave sufferedbecausefew investigatorsmoveddown to the levelof microanalysiswherethe actual mechanismsof cultural transmissionoperate. Title Notes on the transmission and evolution of stories
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