Abstract
AbstractThis essay argues that we do not yet fully recognize and attend to the importance of atmospheres as social and political phenomena of everyday life, and draws on a range of approaches to examine these ordinary and ubiquitous sites of affective charge. First charting how creating and manipulating atmospheres in retail and commercial settings has become a feature of contemporary capitalism, the essay discusses the political potential of “organizing a climate” via the case of the recent indignados movement in Spain. The essay suggests that atmospheres can play an important role in opening up political horizons.
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