NOTATION TOOLS OF BUSINESS MODELING OF THE SERVICES ON REAL ESTATE MARKET

Abstract

The article is devoted to the development of the main provisions of realtor business modeling. In the paper the development of notational complex is presented, which is involved in the design of the conceptual model, the formation of a reference model of real estate business and basic rules for the implementation of the model. In the construction of the proposed model important notational aspects are highlighted. Functional orientation of real estate business for rendering services reflects a functional approach to business modeling. In order to ensure the assessment of the offered services it is proposed to implement a nested model of the object. A reasonable functional approach using object-based elements allows optimizing the processes of business modeling and assessment of the results. The article discusses functional modeling of business, focusing on the results. Synchronizing the functional model with the models of business processes and sub-models of objects, in particular, the model of business result, contributes to the improvement of the notations tools. The article presents the adaptation of the template of the business model to the conditions of the realtor activity. The proposed reference model specifies the logical scheme of decomposition activity, which detaches economic, social and other values. The decomposition of services into functional groups with account for individual values and functional modules is presented: buying and selling real estate; mortgages and loans; rent of residential and commercial property; an independent evaluation of real estate; consultations concerning the issues of real estate transactions. In the focus of the results of business processes and performance standards of realtor organizations transitional notation to the evaluation system efficiency of business performance is developed. The simplest method of feedback for assessing customer satisfaction and, consequently, system efficiency is offered. This method can become the basis for the development of metrics processes, which are implemented to meet customers’ demands and achieve business objectives of a realtor organization.