Abstract
ABSTRACT This study explores how participants in non-immersive online tours make sense of their experience and whether and how they develop the perception of authenticity. Semi-structured qualitative interviews were conducted with 22 online tour participants. The findings revealed that four major elements influenced respondents’ online tour experiences, and another four elements emerged as a consequence of these experiences. They also demonstrated the significant role played by tour guides who can offer interaction opportunities and cocreate participants online tour experiences. The quality of online tour experiences can be enhanced by bringing ‘authentic’ experienced tour guides and technology in line with participants’ preconceptions. Perceptions of authenticity may emerge if the tour guide’s personality and skill, the quality of the online tour system, the interactions available for participants, and the consistency with expectations and preconceptions are all maintained at a high level. Further examinations of multiple aspects of authenticity, competency and training of tour guides, and preconceptions of users in evolving virtual tours are important avenues for future research.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
