Abstract

Past studies on the effects of environmental, social, and governance (ESG) scores on firm performance have found mixed support. To further unpack these findings, we focus on the effects of industry-level dynamism and the predictability of ESG scores on sales and investor expectations on the prospects of firm growth. Dynamism (predictability) is based on the standard error (R-squared) of industry ESG ratings regressed on industry sales. Taking an investor’s perspective, we focus on a forward-looking performance measure, specifically, the implied volatility in a firm’s 365-day at-the-money call options. Our findings show that although industry ESG-sales dynamism and predictability lower a firm’s implied volatility, a higher firm-level ESG rating mitigates the decline in the implied volatility under increasing ESG-sales dynamism. The findings show that investors expect lower short-term growth potential of industry firms with experimentation in leveraging ESG to increase sales (i.e., dynamism) and only lower their discounts in growth expectations for firms with higher ESG scores. The industry-level dynamics among ESG scores and sales and investor growth expectations in the form of implied volatility are added considerations in studying ESG and performance relationships.

Highlights

  • Environmental, social, and governance (ESG) ratings are increas­ ingly important to stakeholders (Busch et al, 2016; Drempetic et al, 2019)

  • If industry ESG-sales activity is characterized by higher dynamism or predictability, it is expected that industry peers are developing or experimenting with business models to strengthen the ESG-sales association

  • The negative coeffi­ cient suggests that given the dynamism, the stock price may not rise substantially in the short term, suggesting the long-sightedness of stock investors in discounting firms in the industry as a clear winner in con­ verting ESG to sales has yet to emerge

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Summary

Introduction

Environmental, social, and governance (ESG) ratings are increas­ ingly important to stakeholders (Busch et al, 2016; Drempetic et al, 2019). If industry ESG-sales activity is characterized by higher dynamism or predictability, it is expected that industry peers are developing or experimenting with business models to strengthen the ESG-sales association These actions come to fruition in the longer term. The distinctive measure of implied volatility allows us to test how investors consider industry ESG-sales activity in valuing short-term growth pros­ pects. Studies on ESG and firm risk find that higher ESG activity de­ creases total and idiosyncratic risk (Salama et al, 2011; Sassen et al, 2016) and lowers downside risk (Hoepner et al, 2018; Giese et al, 2019) Our research complements these studies by highlighting the role of industry ESG activity as a critical consideration in managing forwardlooking performance. We report our re­ sults, discuss the theoretical contributions, and provide directions for future research

Theoretical development and hypotheses
Industry ESG dynamism and firm-implied volatility
Industry ESG predictability and implied volatility
Data and methods
Measures
Predictor and moderator variables
Research methodology
Results
Robustness check
Discussion
Theoretical implications
Managerial implications
Limitations
Conclusion
Full Text
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