Not just the same old show on my radio: An analysis of the role of radio in the diffusion of black music among whites in the south of the United States of America, 1920 to 1960

Abstract

In the autumn of 1954, the triumphal tour of a young white singer started in the south of the United States. Although many objected to his music and his way of performing, the rise of this artist – by the name of Elvis Presley – in states like Texas, Arkansas and Louisiana was not to be stopped (Goldman 1981, p. 124; Gillett 1970, p. 21).