Abstract
The present paper compares the protests that CVS, a leading chain retailer, experienced as it attempted to establish a new drug‐store on the Upper West Side of New York City’s borough of Manhattan with those Walgreen, another major chain pharmacy, encountered as it attempted to enter a neighborhood shopping area in Madison, Wisconsin, a medium‐sized city in the mid‐western region of the USA. It finds that well‐educated, affluent residents in both locations believe that they should have input regarding the retail composition of local shopping areas, and that their resistance to new stores can be successful. It also reveals that such consumers may be protective of small retailers and may harbor strong anti‐chain‐store sentiments.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Retail & Distribution Management
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
