North Atlantic Islands’ Locations in Toursits’ Minds: Iceland, Greenland, and the Faroe Islands

Abstract

This paper investigates what image travellers in Iceland during the summer months have of the country as a tourist destination, and whether positioning of Iceland, the Faroe Islands, and Greenland together in tourist markets as one area is possible or feasible. The article reports results of two surveys. The first survey (unstructured) measures the holistic image of Iceland. The results from this survey were coded with a qualitative methodology. The second survey (structured) measures the attribute image of Iceland in comparison with five other countries, Norway, Scotland, Greenland, Finland and the Faroe Islands.