Normative expectations

Abstract

Journalism's relationship with the public has historically rested on an assumption of its Fourth Estate roles and as fulfilling democratic imperatives. The normative dimensions of these ideals have also long been “taken as given” in journalism studies, serving as a starting point for discussions of journalism's public service, interest, and role. As contradictions to these normative ideals expose flaws in such assumptions, a reassessment of this normative basis for journalism is needed. This paper looks to challenge normative legacies of journalism's societal role. Drawing on uses and gratification theoretical frameworks and engaging with communities of practice, it explores how communities understand journalism from both top-down (journalism) and bottom-up (citizen) perspectives. This research considers citizen expectations of journalism and journalists, and evaluates perceptions of journalistic values from the ground up. By employing a community facilitation model, it offers an opportunity for participants from across the community to reassess their own conceptions of the role of journalism. This establishes a better basis to approach the journalism–public relationship that does not advantage historic, normative, or traditional legacies.