Normalizing player surveillance through video game infographics

Abstract

As video game production is becoming increasingly data-driven, player surveillance shapes the everyday realities of users and developers. Remote online tracking and the resulting optimization and governance of in-game activity subscribe to the Big Data methodology as a way of accounting for entire player populations. By design, player surveillance serves the interests of developers and publishers, who have exclusive access to this proprietary data. Yet, discursively, these parties attempt to present surveillance as a mutually beneficial endeavor aimed at improving video games. A part of this strategy is the video game industry’s selective information disclosure, which I explore empirically on the example of telemetry infographics. Based on a thematic analysis of 200 infographics from 127 games, I show how publicly disseminated infographics contribute to the normalization of player surveillance by presenting it as a source of harmless trivia to be collected and shared by fans and the specialized press.