Abstract
This study examines zoo discourses on media as a convenient site for probing into human-animal power relations. A form of critical discourse analysis is carried out in national daily news discourse focusing on how zoo discourses portray animals through lexical choices, grammatical structures, and discursive strategies of capitalism, hospitality, and conservation. These strategies overall operate to conceal the domination, oppression, and suffering of captive wild animals behind the benevolent image of the zoo institution promoting conservation, education, and recreation. Through language, animals are constructed, on a superficial level, as subjects who enjoy their lives on natural habitats with their families. Yet further analysis reveals a power abuse in which animals are objectified and commodified for an exclusively human agenda. The study concludes that through the naturalizing effect of discourses human dominance over wild animals are never questioned and the zoos grant animals an instrumental value rather than inherent value.
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