Abstract
ABSTRACT The paper examines some of the ways in which the problematic of activation is put into play in the European Employment Strategy (EES) and Danish employment policies. The limitations of causal analysis and convergence approaches are discussed and a different analytical framework based on the concept of normalization is proposed. It is argued that while various forms of activation were present in Denmark well before the launching of the EES in 1997/1998, the latter has contributed to the normalization of the Danish employment policies by sustaining activation as the key element of such policies and by disregarding political interventions based on alternative problematizations of labour and well-being.
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