Abstract
This chapter considers how to make sense of the notion of norms following within a broadly rational-choice-theoretic framework. It begins by providing a general characterization of the notion of internalizing a norm. It then proposes a conative or desire-based account that can provide the foundation for a rational-choice-theoretic interpretation of the notion of norm following. Next, it discusses how norms figure in the kind of augmented utility function that this suggests. Finally, it considers the application of norm following to the different kinds of norms: formal norms, moral norms, and social norms.
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