Nonfinancial Resources Management: A Qualitative Study of Retention and Engagement in Nonprofit Community Fund Management

Abstract

This study identifies the factors affecting volunteer retention and engagement in New Zealand. A dearth of research has focused on volunteering for nonprofit financing organisations in New Zealand. These organisations are involved particularly in raising funds through public benevolence. There have been rising trends of nonprofit organisations around the world while the number of volunteers decreases. Information on the factors influencing volunteer retention and engagement is expected to support the management of nonprofit community services. Therefore, this study uses a case study of a nonprofit organisation to identify the factors contributing to volunteer retention and engagement. The interview data is analysed using thematic data analysis. Benightedness, communication, management support, volunteer skills and volunteer participation in management decision making are associated with volunteer retention and engagement. These findings are expected to enhance the operation process of nonprofit Community Fund Management Organisations. Future research is suggested to enhance the management of volunteers in other types of nonprofit organisations.