Nonconscious Feelings of Closeness toward African Americans and Support for Pro‐Black Policies

Abstract

In a democratic political system, where decisions are made by majority rule, the permanent exclusion of minorities is always a possibility. This raises a crucial question: what psychological mechanisms may allow members of a majority to identify with the political goals of a minority group? One possibility is that they are precisely the same mechanisms responsible for motivating minority members themselves to identify with the minority's political goals. According to the racial attitudes literature, African Americans are motivated by feelings of closeness toward Blacks to support pro‐Black policies. This study investigates the possibility that feelings of closeness toward Blacks may also motivate White Americans to support pro‐Black policies. To circumvent possible social desirability effects often associated with questions of race, feelings of closeness are measured both on the conscious (explicit) and nonconscious (implicit) levels. The implicit closeness measure is based on the idea of “cognitive self‐other overlap” (Aron, Aron, Tudor, & Nelson, 1991) and has previously been used to measure nonconscious feelings of closeness in individual relationships. This study represents an application of this measure to the group level of racial intergroup relations. The study is based on a sample of 555 college students of diverse racial backgrounds. Results of a Granger‐causality test support the construct validity of the implicit closeness measure. Furthermore, explicit and implicit feelings of closeness toward African Americans predict pro‐Black policy support whether White participants are considered alone or together with participants of other backgrounds. Political and methodological implications of these findings are discussed.