Abstract
ABSTRACT Public sector services are complex in relation to many private sector services. For example, public sector services contain non-voluntary service interaction. This area of practice has not been extensively researched to date. In this article, we explore and discuss service interaction in public non-voluntary services targeting children, in order to understand what elements go into value co-creation. We use a conceptual model of value co-creation in service developed by Christian Grönroos, and propose elaborations of the model to better reflect the complexities of public sector services.
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