Abstract
Government of India, to help the small scale retailers especially to promote the growth of unorganized retail sector introduced a software called eGalla. This is a Retail Management System (RMS), with low installation charges and is aimed to help the local retail shops to face the challenges possessed by big players in the market. However, two years since its launch the product gained limited attraction and shopkeepers hardly use it. This study aims to understand the marketing strategies employed by other products in the same domain and also identifies the gaps in the existing software. Shopkeepers using different RMS were interviewed using a questionnaire. The study captured satisfaction level achieved for various attributes of the product and also for the promised benefits. The study also discuss the initial set up cost, training time, changes that the software brought in and the increment in sales that happened after the software installation. The study identified a few missing modules which were of high demand among the existing users of similar software and recommends solutions to overcome these challenges based on the users experience with other software.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
