Abstract
The primary objective of the paper is to identify the pattern of non-linear pricing in the E-Commerce market and its usage. This paper investigates the post-digitization non-linear pricing strategy of selling commodities.The paper shows that in the digital market place non-linear pricing strategy is an option to the consumer and not the compulsion, through formation of trust. The researchers have used theoretical model using empirical evidence to find a new pattern of non-linear pricing strategy and its impact on E-Commerce market behavior. Here we start from a different angle, leading to a variant of the proposition with countervailing buying power.
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